Privacy policy

Who we are

BEGA Singapore Pte Ltd operates this website and seven retail outlets in Singapore. For the purposes of this policy we are the organisation responsible for the personal data described below. Our Data Protection Officer can be reached at [email protected].

What we collect

When you place an order we collect your name, delivery or collection details, contact number, email address and order history. Payment card details are entered directly with our payment provider and are never stored on our systems.

When you join our membership programme we also collect your date of birth for birthday vouchers, and a record of points earned and redeemed in store and online.

When you browse we collect device and usage data through cookies and similar technologies, including pages viewed, items added to bag and the referring source.

Why we use it

To take and fulfil orders, process payments, arrange delivery or collection, handle returns and answer enquiries. To operate the membership programme and calculate points and tiers.

To send marketing messages where you have asked for them, and to measure how our advertising performs. To detect and prevent fraud, and to meet legal and accounting requirements.

Cookies and advertising

We use essential cookies to keep your bag and session working, and analytics cookies to understand how the site is used. With your consent we also load advertising pixels from social platforms so we can measure campaigns and show relevant ads.

You can change your cookie choices at any time through the cookie banner or your browser settings. Declining non-essential cookies does not affect your ability to shop.

Who we share it with

We share personal data with service providers who act on our instructions: our e-commerce and point-of-sale platforms, payment processors, delivery partners, email and SMS providers, and analytics and advertising platforms.

We do not sell personal data. Where a provider processes data outside Singapore, we take steps to ensure a comparable standard of protection is applied.

How long we keep it

Order and membership records are kept for as long as your account is active and for a further six years to meet tax and accounting requirements. Marketing consent records are kept until you withdraw consent and for a reasonable period afterwards as proof of the request.

Your rights

You may ask for a copy of the personal data we hold about you, ask us to correct it, or withdraw consent to marketing at any time. Email [email protected] and we will respond within 30 days.

Withdrawing consent to marketing does not affect messages we must send about an order you have placed.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed. Material changes will be notified by email to members and by a notice on this page.